Frequently asked questions
Let us clarify how to get on Stairoids
What exactly is Stairoids?
Stairoids is an intent intelligence and buying signal platform that helps B2B teams discover who’s warming up around them. It turns implicit behavior—website visits, LinkedIn company and personal interactions, CRM activity—into actionable sales priorities
What is an ‘Intentional Wire’?
An Intentional Wire is a behavioral signal that suggests buying intent. For example: viewing your pricing page, liking posts from your competitors, or connecting with your team. The more wires, the higher the score.
How is the Intentional Wire score calculated?
The score is based on five core criteria:
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Social engagement (likes, follows, connections)
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Website behavior (pages visited, frequency)
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Personal connections to your team
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Competitor engagement
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Buying intent
There's both an Intentional Wire score for an account and a contact
How is Stairoids different from tools like Leadinfo, Sales Navigator or using Clay?
Unlike traditional company recognition tools or static lists, Stairoids dynamically correlates multiple data points per contact and links them to the buying unit—not just the account. Most of them show people or accounts. Stairoids shows intent and a correlated view of the whole Buying Unit per account.
What data sources does Stairoids use?
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LinkedIn (company page, personal profiles, ad engagement)
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Website analytics (via Leadinfo or similar)
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CRM systems (e.g. HubSpot, Salesforce)
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Email & Marketing Automation (e.g. ActiveCampaign, Mailchimp)
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Internal network connections
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Influencer engagement
How does it identify the buying unit?
Stairoids is a self learning systems identifying your target audience and sends “bots” to map out likely buyer roles within a company and tracks their behaviors. It uses historical data and scoring logic to propose the most relevant contacts to target.
Can I approve or disqualify companies and contacts manually?
Yes. You teach Stairoids what’s relevant for your business. Every action helps the system learn—approve, disqualify, assign tasks, label contacts—and it gets better over time.
Is it GDPR compliant?
Absolutely. Stairoids only uses first-party and behavioral data. Plus, you have full control: you can set data retention periods and remove data at any time.
Do I need Sales Navigator or special LinkedIn subscriptions?
No. Stairoids works with standard LinkedIn profiles, although advanced LinkedIn tiers can enrich the experience.
How fast does it deliver value?
Within 48 hours of onboarding, you’ll start seeing real signals from your ecosystem. After the initial learning curve, it becomes your real-time lead radar.
Can it integrate with my CRM?
Yes. Through native integrations or webhooks, you can sync accounts, leads, tasks or filters with your CRM.
Can I import my target account list or customer list?
Yes. You can upload your own lists to monitor engagement, get signal-based alerts, and detect buying intent before it’s visible elsewhere.
What if I don’t have a big marketing budget?
That’s fine. Stairoids helps you capitalize on organic signals: post likes, influencer engagement, profile visits. It’s designed to reduce your dependency on paid ads.
What if my sales team doesn't act on the insights?
You can automate task assignment based on signal strength, or feed hot accounts directly into your Sales Enablement or CRM tooling for follow-up.
How does Stairoids help Sales work better with Marketing?
By capturing and surfacing behavior before it hits the CRM, and assigning next steps to Sales or nurturing tasks to Marketing. Sales sees what Marketing triggered.
