Deep dive (in Dutch :)
Stairoids, the Podcast
The Stairoids initiative
A podcast about the wild ride of building our own sales & marketing SaaS platform: Stairoids... powered by AI.
We'll guide you through the lastest in AI, Machine Learning and automations, while keeping it real about the struggles (and wins) of building our dream product. The endgame? To pioneer a new way of accelatering sales and marketing and have a damn good time doing it!
The early days
In this episode, Sjors and Hugo share the chaos and lessons from onboarding our first customers: from clunky interfaces to drowning in data.
We dive into how AI and Machine Learning fit into the platform, and how we’re shaping them to create a smoother, smarter user experience. And of course, we wrap it all up on a lighter note… with a story about Carnival.
Tooling
In this episode, Sjors and Hugo unpack their lessons from onboarding and why customer service powered by AI only works if your infrastructure stays open.
They riff on the future of SaaS, how neural networks can flip business as usual, and where Stairoids fits in that picture. Oh and of course: a quick status check on where we are and what’s next.
You ask, we deliver
This one’s all about progress: feedback on our tooling and demos, the data we’re stacking, and how intentional wires shape the sales process.
We dive into CRM integrations, pricing experiments, and how we support new users without the boring handbook approach.
Stairoids in action: no fluff, just real stories.
Reality Check
Early adopters, early lessons. Some wins, some facepalms.
In this episode, Sjors and Hugo keep it real about user adoption, what we’ve learned from the good and the bad, and why adoption is everything.
We also share the roadmap ahead and how LinkedIn is about to become our main stage.
From MVP to Main Act
Building a SaaS is one thing. Turning it from MVP into a full-blown product? Whole different game.
We talk LinkedIn Ads integration, scaling headaches, and why automation is our best friend. And yes, we share the personal lessons to, the ones no playbook tells you.
AI-fying
How far can we push AI in sales and marketing? Let’s find out.
In this episode, we share how Stairoids keeps getting more “AI-fied”: from support to content to demos.
We talk building our own GPTs, scaling with AI, and when to let humans (and their moral compass) make the call.
Because AI is powerful, but human choices still matter.
