5 intent signals that show an account is ready to buy

In B2B, timing is everything. You can chase cold leads until you are dizzy, or you can spot the signals that tell you an account is already buzzing with intent. The difference? One is a bad hangover. The other feels like you got into the VIP early.

Here are five signals that separate the ones just hanging around from the ones who are actually ready to buy.

1. Website intent signals

A casual homepage visit is like wandering past the bar. But when someone keeps coming back to your pricing or case studies, that is not random. That is someone checking the menu and deciding what they are about to order.

2. Content intent signals

One whitepaper download is curiosity. Three downloads in a week? That is a binge. When an account is hoovering up guides, blogs, and videos, they are not window shopping. They are gearing up for the real thing.

3. LinkedIn engagement spikes

A like here or there is polite. But when multiple people from the same company suddenly start commenting, sharing, or sliding into your profiles, you are not imagining it. That is a group sending you signals as clear as strobe lights.

4. CRM and email activity

One email open is a shrug. Multiple opens, clicks, and forwards across contacts at the same company? That is intent on Stairoids. They are not just curious. They are passing it around.

5. Multi-signal stacking

The real trip happens when signals overlap. Website visits, ad engagement, content downloads, and CRM activity all firing at once. That is not coincidence. That is a buying unit that is fully lit up and ready.

How Stairoids amplifies it

Catching one signal is fun. Catching the full stack in real time is where the high kicks in. Stairoids pulls together all the activity across web, LinkedIn, CRM, and email, and shows you exactly which accounts are moving fast toward pipeline.

The bottom line

Intent signals are not fluffy metrics. They are the signs that your market is heating up and ready to engage. With Stairoids, you see the right accounts at the right time, and you hit the floor before your competitors even know there is a party.