From intent data to GTM Intelligence – the next step in B2B growth

Intent data had its moment. It was shiny, it felt smart, and it gave B2B marketers something new to talk about. But let’s be honest: intent data alone is like a half-empty drink at the start of the night. Better than nothing, but not enough to keep the energy going.

The companies winning right now are not just looking at intent clicks or downloads. They are moving to GTM Intelligence. That is where the real high is.

Why intent data falls short

Intent data tells you someone is interested in a topic. Nice. But it rarely tells you who is actually ready to buy, which buying unit is active, or how signals connect across channels. It is like catching a single strobe light in the distance and calling it the whole show.

What GTM Intelligence delivers

GTM Intelligence goes further. It brings together every signal from web, ads, CRM, and email, then stacks them into one clear view of the market. Suddenly, you do not just see “someone somewhere clicked something.” You see entire buying units lighting up, momentum building, and opportunities forming in real time.

That is the difference between watching from the outside and being in the crowd.

The Stairoids effect

Stairoids takes you beyond intent data. It amplifies the signals, filters out the noise, and shows you exactly where the action is. Marketing and sales get one shared view of who is closest to pipeline, and when to strike. It is like skipping the warm-up and going straight to the headliner.

Why GTM Intelligence matters for growth

B2B growth does not come from chasing vanity metrics. It comes from timing, focus, and energy. GTM Intelligence lets you spend less time guessing and more time closing. That means faster cycles, tighter alignment, and a market strategy that actually delivers.

The bottom line

Intent data was a good start. But GTM Intelligence is the real upgrade. With Stairoids, you are not playing catch-up, you are leading the charge. And in B2B growth, that advantage is everything.