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GTM Intelligence: how B2B companies can actually see the market

  • Writer: Sjors Teeuwen
    Sjors Teeuwen
  • Sep 18
  • 2 min read

Most companies talk about “go-to-market” like it is a neatly planned route. In reality, it is more like stumbling into a festival without a lineup. You know something is happening, but you cannot see the full picture. You hear noise, you catch glimpses, but you miss half the action.

GTM Intelligence

That is the problem with most dashboards and intent tools. They give you fragments. A few clicks here, a campaign report there. By the time you piece it all together, the real opportunity is gone.

GTM Intelligence changes that.

What is GTM Intelligence really about?

Forget static reports and siloed metrics. GTM Intelligence means you actually see the market as it moves. Which accounts are warming up. Which buying units are active. Which signals stack together into something real.

It is the difference between guessing where the party is and actually being dropped straight into the crowd.

Why dashboards fall short

Dashboards are fine if you want to look busy. But they are rearview mirrors. They show you what already happened, often too late to act.


GTM Intelligence is headlights. You see what is coming, in real time. It is not about vanity metrics. It is about catching accounts right in the moment they are ready to buy.


How Stairoids takes it further

Here is the unfair edge. Stairoids mixes signals from your website, LinkedIn, CRM, email campaigns and more into one clear picture of market activity.

  • Spot entire buying units, not random individuals.

  • Track momentum across channels as it builds.

  • Get the context you need to move first.

It is like skipping the queue and heading straight to the main stage. While others are still wondering which tent to walk into, you are already in front, riding the energy.


Why it matters

Seeing the market is not about pretty charts. It is about closing faster, aligning teams, and making better calls. GTM Intelligence lets you focus your energy where it counts. Less wasted motion, more impact.


The bottom line

GTM Intelligence is not theory. It is what separates companies chasing signals from those owning the moment. With Stairoids, you do not just collect data, you see the market. Clear, loud, live.

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