How Signal Based Marketing brings marketing and sales closer together

In most B2B companies, marketing and sales talk about “alignment” like it is a mythical creature. Everyone says it exists, but nobody has actually seen it. Marketing complains about sales ignoring leads. Sales complains about marketing sending junk. Meanwhile, buyers are out there dropping signals left and right, and nobody is really catching them.

That is where Signal Based Marketing flips the script.

The classic gap

Traditional lead gen is a mess. Marketing pushes MQLs that look good on paper but go cold fast. Sales wastes time chasing accounts that were never serious in the first place. It is like showing up to a party at different times and wondering why you never meet.

How signal based marketing close the gap

Signals change the game because they do not lie. When an account keeps hitting your pricing page, downloads your guides, and lights up on LinkedIn, that is not marketing spin. That is intent.

With Signal Based Marketing, both teams see the same signals at the same time. No more “your lead, my lead” fights. Just one truth: who is actually in the market right now.

What it looks like in practice

• Marketing stops obsessing over vanity metrics and starts feeding sales accounts that are hot.

• Sales does not waste hours chasing ghosts. They go straight to the accounts already showing intent.

• Together, they hit the market like a tag team. Faster, sharper, and on the same beat.

The Stairoids boost

Think of Stairoids as the shared energy drink for marketing and sales. It pulls in signals from every channel and shows exactly where the heat is building. Instead of chasing in circles, both teams know which buying units are moving and where to jump in.

The bottom line

Marketing and sales will always argue about something. But with Signal Based Marketing, at least they argue less about leads and more about closing. Stairoids does not just make alignment possible. It makes it natural. Because when the signals are this clear, both teams move as one.