Question 1

What is Stairoids?

Accepted Answer

Stairoids is a Signal-Based Go-to-Market Intelligence Platform for B2B Marketing & Sales teams. We provide personal-level B2B data with real-time buying signals, account monitoring, and automated GTM workflows, used by in-house teams and by agencies managing multiple clients.

Question 2

How does Stairoids help B2B agencies manage multiple clients?

Accepted Answer

Stairoids enables agencies to manage 10-50+ clients from a single platform with unified GTM data, multi-client dashboards, white-label reporting capabilities, and automated workflows that scale across your entire client portfolio.

Question 3

What makes Stairoids different from other GTM platforms?

Accepted Answer

Stairoids provides personal-level intelligence, not just company data. Our platform tracks buying signals at the individual decision-maker level, maps complete organizational structures (DMU mapping), and uses intentional wire scoring - our approach to account scoring - to help teams prioritize the right accounts at the right time.

Question 4

Which European agencies use Stairoids?

Accepted Answer

Stairoids is trusted by leading B2B Marketing Agencies and Sales Agencies across Europe, including agencies in the Netherlands, Belgium, Germany, UK, France, and Scandinavia. Our platform is designed specifically for agency needs with multi-client management and scalable workflows.

Question 5

Does Stairoids offer an Agency Partner Program?

Accepted Answer

Yes! Stairoids offers a dedicated Agency Partner Program with exclusive benefits including multi-client licensing, white-label options, priority support, revenue sharing opportunities, and co-marketing initiatives for qualifying European agencies.

Question 6

What are B2B buying signal tools and how does Stairoids work as one?

Accepted Answer

B2B buying signal tools track real-time signals - website visits, LinkedIn engagement, job changes, and more - that indicate a company or individual buyer is showing purchase intent. Stairoids combines a wide range of built-in signals into a single GTM Intelligence Platform, and teams can add unlimited custom signals from any other platform in their tech stack, so marketing and sales teams can act on buying signals the moment they appear instead of relying on static lead lists.

Question 7

Does Stairoids identify website visitors for B2B companies?

Accepted Answer

Yes. Website visitor identification is one of Stairoids' built-in buying signals, but it goes further than most B2B visitor identification software: instead of only showing which company visited, Stairoids maps the visit down to the individual decision-maker, so sales and marketing teams know exactly who to follow up with.

Question 8

Is Stairoids an alternative to 6sense, Dealfront, Warmly, or Leadinfo?

Accepted Answer

Stairoids is a GTM Intelligence Platform built for B2B marketing and sales teams, combining signal-based selling, website visitor identification, and personal-level intent data (not just company-level) with DMU mapping. If you're comparing tools like 6sense, Dealfront, Warmly, or Leadinfo, Stairoids differentiates itself with person-level buying signals and full buying-group mapping, and agencies managing multiple clients can also run it from a single platform.

Question 9

What is person-level intent data and how is it different from company-level intent data?

Accepted Answer

Company-level intent data tells you that an account is showing buying signals, but not who within that account is involved. Person-level intent data, like Stairoids provides, tracks buying signals down to the individual decision-maker, so sales and marketing teams know exactly who to reach out to instead of guessing who to contact within an account.

Question 10

What is DMU mapping and how does Stairoids map a Decision-Making Unit?

Accepted Answer

A Decision-Making Unit (DMU) - also known as a buying group or buying committee - is the group of people within a B2B organization involved in a purchase decision, including champions, decision-makers, and influencers. Stairoids automatically identifies and maps these roles within a target account, so agencies and sales teams understand exactly who to engage and how.

Question 11

What is a GTM Intelligence Platform?

Accepted Answer

A Go-to-Market (GTM) Intelligence Platform combines buying signal detection, account monitoring, decision-maker mapping, and workflow automation into a single system, so marketing and sales teams can turn real-time intent data into pipeline. Stairoids is built as exactly that: a GTM Intelligence Platform for B2B marketing and sales teams, from in-house RevOps teams to agencies managing multiple clients.

Question 12

What is an ABM Orchestration Platform and does Stairoids offer one?

Accepted Answer

An ABM Orchestration Platform coordinates account-based marketing across every channel and stakeholder - from identifying target accounts to mapping the buying committee to triggering the right outreach at the right time. Stairoids works as an ABM orchestration layer on top of your existing tools: it monitors target account engagement, maps the full Decision-Making Unit, and automates workflows across LinkedIn, email, and CRM so marketing and sales stay coordinated on the same accounts.

Question 13

How does Stairoids use AI and AI agents?

Accepted Answer

Stairoids uses AI to turn raw buying signals into prioritized, actionable insights: AI-powered scoring ranks accounts and contacts by buying intent, and automated workflows trigger the right outreach the moment a signal appears - without requiring manual review of every data point.

Question 14

Does Stairoids provide attribution or buyer journey analytics?

Accepted Answer

Stairoids isn't a multi-touch attribution tool, but it does show where an account sits in its buying journey: by tracking which signals accounts and individual buyers generate over time, marketing and sales teams can see how buying intent builds toward pipeline and prioritize follow-up accordingly.

Question 15

Is Stairoids a predictive intent platform?

Accepted Answer

Unlike platforms that rely on predictive modeling to forecast intent, Stairoids works in real time: it tracks buying signals as they happen - website visits, LinkedIn activity, job changes - and scores them immediately, so teams act on what's happening now instead of on a forecast.

Question 16

Does Stairoids use first-party or third-party intent data?

Accepted Answer

Stairoids combines both. First-party signals come directly from your own channels, such as website visitor identification and CRM activity, while third-party signals - like LinkedIn engagement, job changes, and company news - are layered on top. Teams can also add unlimited custom signals from any other tool in their stack.

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